Another quote from Canon
"...take-anywhere partner for a new breed of enthusiasts who chronicle their lives through images, without necessarily considering themselves to be â€˜photographersâ€™."
It looks like a reasonable answer to the excellent little Nikon 1. A very powerful family camera that uses the power to be very forgiving and easy to use. "Family camera"
is the operative phrase. Snapshots, not photographs. We tend to judge cameras from our viewpoint as enthusiasts. Not only do we enjoy our photographs, but we enjoy the process of creating them. When we post an image on line, we hope that viewers will appreciate it, even if they know nothing of the circumstances under which it is created. A great photograph stands alone.
Family snapshots are entirely different. Context is everything, and content and quality of lesser importance. Snapshots are used to memorialize moments. Great Aunt Gert comes to visit and Paw gets the Kodak to make a phuzzygraph, which is pasted into an album. The family visiting a wonder of the world, lines up in front of it and has their picture taken, proving they were there. The fact that is is backlit and out of focus makes no difference. When showing off the family album, it says "We were there". If a snapshot is also a great photograph, it is pure coincidence.
The mirrorless segment is about the only segment of the camera market that is actually still growing and Nikon and Canon are late to the feast. They have identified a potential market, and are serving it well. Both have an extensive line of enthusiast cameras, so there is no point in diluting it with an enthusiast mirrorless.