NEW YORK CITY
, August 11, 2003 – HP (NYSE: HPQ) today introduced a new portfolio of home photo printing solutions, including the industry’s first consumer eight-ink photo printer and first all-in-one device with built-in wireless capabilities*. The introduction of these printing systems marks the first stage in a series of product rollouts that reconfirms HP as the number one consumer technology company and the leader in the photo printer market.


Within the next several months, HP will be launching more than 100 new products aimed at giving users the most rewarding digital imaging and digital entertainment experiences. These new products will deliver breakthrough advancements around technology and ease-of-use, enabling consumers to enjoy more by simplifying the way people capture and share the important moments of their lives.


HP’s new photo printer portfolio includes six new HP Photosmart photo printers, two new HP Photosmart all-in-ones and one new wide-format HP Deskjet color inkjet printer, along with new photo papers and a new gray photo inkjet print cartridge.

HP Photosmart 7960 Photo Printer -- The first consumer eight-ink photo printer

HP Photosmart 7960

HP 59 Gray Photo print cartridge


The HP Photosmart 7960 photo printer, when used in conjunction with the new HP 59 gray photo inkjet print cartridge, the HP 58 photo inkjet print cartridge and the HP 57 tri-color inkjet print cartridge, delivers photo printing in eight-ink for stunning color prints with up to 4800-optimized dots-per-inch (dpi)** or professional-quality black-and-white prints. Additionally, when combined with HP Premium Plus Photo paper, optimized for eight-ink photo printing, this new printing system is capable of delivering exceptional fade resistance, up to twice as long as traditionally processed photos***

The new HP 59 gray photo inkjet print cartridge contains three inks: two shades of gray ink and a new, specially-formulated photo black ink. The inks in the HP 59 gray photo inkjet print cartridge enhance accuracy, widen color gamut, improve contrast and shadow detail in color photos and achieve the neutral grays and deep blacks desired for black-and-white photos. In fact, according to a recent study just completed in the U.S., consumers preferred the overall quality of the new eight-ink HP Photosmart 7960 prints over centrally-processed conventional silver halide development as well as competitive photo inkjet prints****

The HP Photosmart 7960 photo printer features a color 2.5-inch image LCD screen and convenient digital camera memory card slots, enabling users to easily view, edit and print photos without using a computer. Additionally, the HP Photosmart 7960 photo printer can produce borderless prints, up to 8.5 x11-inches.

Packed with new capabilities, the HP Photosmart 7960 photo printer offers the HP Photo Proof Sheet feature, which until now was available exclusively on HP PSC all-in-one devices. With this feature, users simply insert a memory card into one of the printer’s card slots, select “proof sheet” from the LCD screen menu and print a sheet with thumbnails of the images. Users then select the desired photo, size or album layout by filling in the appropriate bubble with a dark pen and re-insert the page into the paper tray, which is then read by the paper sensor. The selected photos will then be printed automatically from the same machine, thus eliminating the use of the computer. In addition, the printer features Video Action Print, allowing users to print a montage of frames from their digital video clips, and it also automatically reduces red eye prior to printing without any editing necessary.

HP Photosmart 7760

HP Photosmart 7660

HP Photosmart 7260

The HP Photosmart 7760, 7660 and 7260 photo printers also join HP’s line-up of A-size photo printers. With the new high-performance photo printers, users can experience exceptional fade resistance*** and true-to-life photo quality, with up to six-ink color printing or up to 4800-optimized dpi**. These printers feature digital camera memory card slots, a convenient way to print photos without using a computer. In addition, the HP Photosmart 7760 photo printer offers an integrated 1.8-inch color LCD screen to easily preview, select and print photos without using a computer. Users also can produce borderless prints, up to 8.5 x 11-inches.

The HP Photosmart 7260 photo printer, HP’s lowest priced photo printer, delivers long-lasting true-to-life color with up to six-ink color printing or up to 4800-optimized dpi**. Users can print picture-perfect borderless 4 x 6-inch photos on HP photo paper with a dedicated 4 x 6-inch photo paper cassette. Built-in digital camera memory card slots and the front USB port make it possible to print photos without a computer. All three printers are also versatile, offering crisp black text, with the optional HP 56 black inkjet print cartridge.

New Compact 4 x 6-inch Photo Printers

HP Photosmart 245

HP Photosmart 145

Back by popular demand, HP also announced two new compact 4 x 6-inch photo printers, the HP Photosmart 245 and 145 photo printers. These printers provide a fast, easy way to produce a photo in as little as 90 seconds, and print photos at home or on the go – no computer required. Users can print directly from a digital camera via the printer’s memory card slots, which support Compact Flash, Memory Stick, MultiMedia, Secure Digital, SmartMedia and xD-Picture Card. Additionally, users are able to print up to 4800-optimized dpi**, borderless, 4 x 6-inch prints using specially designed HP photo papers, and can produce gorgeous black and white photos using the new HP 59 gray photo inkjet cartridge. The HP Photosmart 245 photo printer features a 1.8-inch color LCD screen that allows the users to easily preview, edit and select photos from the printer’s display, while the HP Photosmart 145 photo printer features a multi-line text LCD.

All of the Photosmart printing systems introduced today feature the new and improved HP Photo and Imaging software, which includes a host of features for capturing, editing, printing and sharing digital images. The user interface is incredibly robust and is backward-compatible, automatically identifying previously installed HP products and updating the software.

Print Photos up to 13 x 19-inches

Rounding out HP’s photo printer line-up, the HP Deskjet 9650 color inkjet printer delivers gorgeous photos, up to 13 x 19-inches in size. In addition to the photo enthusiast, this printer is designed for small businesses and home offices that require high-performance, wide-format color and photo printing. The HP Deskjet 9650 printer offers high-quality, professional results with up six-ink printing or up to 4800-optimized dpi**. Users can also achieve borderless, edge-to-edge printing options on media from 4 x 6- to 11 x 17-inches with maximum versatility at print speeds up to 20 ppm black text and up to 15 ppm color.

New Photo Paper for Everyday Photo Printing

HP also announced the industry’s lowest cost photo paper for everyday printing - HP Everyday Photo Paper. Heavier and thicker than plain paper, HP Everyday Photo Paper is specifically designed for everyday photos when plain papers won’t due - including photo proofs, test prints, photos that kids print and images downloaded from email and the Internet.

Additionally, HP recently expanded its industry-leading premium inkjet photo paper line - HP Premium Plus Photo Paper - with a new glossy borderless***** 4 x 6-inch photo paper and a new matte6 4 x 6-inch photo paper with perforated tab. The entire HP Premium Plus Photo Paper line has been enhanced with an improved finish and touch - a thicker, glossier and heavier finish for a studio-grade look and feel that rivals traditional silver halide prints in print quality. When used with select HP inks, HP Premium Plus Photo Paper produces images that resist fading for genereations***.

Co-designed with HP printers and HP inks, this premium photo paper delivers vibrant and consistent color, accurate skin tones and rich, high-contrast black for stunning, studio-quality photos. In fact, the paper’s overall print quality was judged by consumers to be better than traditionally processed digital photos*******.

Availability and Pricing

The HP Photosmart 7760, 7660, 7260, 145 and 245 photo printers are expected to being shipping in August 2003. The HP Photosmart 7960 photo printer, HP PSC 2410 all-in-one, HP Deskjet 9650 color inkjet printer and HP Everyday Photo Paper are expected to begin shipping in September 2003, and the HP PSC 2510 Photosmart all-in-one is expected to begin shipping at the beginning of October 2003. All products will be available at hpshopping.com and retail outlets nationwide.

Estimated U.S. retail prices are as follows

HP Photosmart 7960 photo printer $299
HP Photosmart 7760 photo printer $199
HP Photosmart 7660 photo printer $149
HP Photosmart 7260 photo printer $99
HP Photosmart 245 photo printer $199
HP Photosmart 145 photo printer $149
HP PSC 2510 Photosmart all-in-one $399
HP PSC 2410 Photosmart all-in-one $299
HP Deskjet 9650 color inkjet printer $399
HP 59 Gray Photo Inkjet Print Cartridge $24.99
HP Everyday Semi-gloss Photo Paper, 8.5x11 (100 sheets) $14.99
HP Everyday Semi-gloss Photo Paper, 4x6.5 - (100 sheets) $9.99
HP Premium Plus Photo Paper, Glossy, 8.5x11 - (20 sheets) $17.99
Actual prices may vary.

**) Up to 4800-optimized dpi color printing on premium photo papers when printing from a computer, 1200-input dpi.

***) Up to 73 years, based on Wilhelm Imaging Research, Inc. using the optional HP 58 Photo Inkjet print cartridge on HP Premium Plus Photo papers

****) According to a 2003 research study conducted by SpencerLab Digital Color Library.

*****) Borderless edge-to-edge printing without a tab.

******) For use with select HP printers.

*******) According to a 2002 research study conducted by SpencerLab Digital Color Library.

Vincent Oliver 2003 www.photo-i.co.uk
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