Redefining Instant: A New Line of Polaroid Digital Instant Products

More than 60 years ago, Polaroid created the gold standard of instant
photography with the Land instant camera, empowering families to create
tangible memories with instant, printed pictures. Millions of memories later,
Polaroid is taking instant photography digital.

With the power of ZINK™ Zero Ink™ Printing Technology, Polaroid is combining
the best of digital photography with the company’s instant roots through a
convenient pick-what-you-print function. In 2008, Polaroid will introduce a
unique line of digital instant cameras and printers.

ZINK™ Zero Ink™: The Future of Instant Photography
The new line of Polaroid digital instant printers and cameras creates full-color
digital photos without ink cartridges or ribbons. Using ZINK™ Zero Ink™
Printing Technology, Polaroid is creating the next generation of instant pictures.

• No ink involved. ZINK™ Paper is a composite material that houses cyan, yellow and magenta dye crystals in a protective polymer overcoat. Before printing, the dye crystals are colorless, so the photo paper appears white.
• Heat activation brings photos to life. Heat activates and colorizes the
ZINK™ dye crystals, so digital photos can be shared instantly, developing
in less time than a traditional Polaroid photo.

Polaroid Unlocks Your Memories On-the-Go
The Polaroid Digital Instant Mobile Photo Printer frees pictures from digital
cameras and camera phones for sharing with family and friends. The pocketsized
digital printer connects to a cell phone or digital camera to print and share
photos instantly.

• Pocket-sized printing for your mobile phone pictures. Slightly larger
than a deck of cards, the Digital Instant Printer is a convenient, portable
way to turn mobile phone images into tangible memories. Weighing only a
few ounces, it produces borderless, full-color, 2-inch by 3-inch prints in a
matter of seconds.
• Multiple connectivity options. The Digital Instant Printer easily connects
to digital cameras through a PictBridge USB cable and to camera phones
wirelessly through Bluetooth.

Spontaneous Creativity
The new Polaroid Digital Instant Camera incorporates a digital camera and a
ZINK™-enabled printer in a single unit for creating instant memories.

• The end of trapped photos. Printing straight from the Polaroid Digital
Instant Camera’s collection of stored pictures means photos no longer
remain trapped on a camera or hard drive. Real printed pictures create
tangible memories.
• Pick what you print. A simple, yet revolutionary concept among instant
cameras, the new Digital Instant Camera allows users to cycle through
pictures before deciding which to print.

For more information on Polaroid digital instant products:
Please visit www.polaroid.com