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© Vincent Oliver 2006


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Ultra-compact, easy to use, and 10.0 million pixel quality
Olympus E-400 – D-SLR power whenever you want it

London, 14 September 2006 – With the launch of the new E-400, Olympus introduces the world’s smallest and lightest D-SLR * to date – and a camera that’s exceptionally easy to use. Its ultra-compact dimensions and low weight give E-400 users the freedom to take professional quality photos wherever they wish. Yet despite its modest proportions, the E-400 is packed with 10.0 million pixels worth of image resolution and a treasure-trove of other high tech features. As with all E-System cameras, the E-400 is protected by a Supersonic Wave Filter. This unique Olympus technology prevents dust and dirt from sticking to the CCD and spoiling photos. And being Four Thirds Standard-compatible, the E-400 gives the photographer practically unlimited flexibility with a complete system of lenses and other accessories. The E-400 is expected to arrive in the UK in November, for stockist information call 0800 0720070 or visit www.olympus.co.uk.

As the smallest and lightest D-SLR camera* in the world, the E-400 brings a never-before-seen level of mobility and easy of use to SLR photography. It is the perfect travel companion, compact enough to take on holidays or for use as a high quality back-up when out on the road and, being so compact, it will never become a burden.

Naturally, the high standards that have made the Olympus E-System famous are maintained with its newest member. As well as being equipped with the Supersonic Wave Filter for brilliant dust-free photography at all times, the E-400 incorporates a new 10.0 million pixel CCD, capable of delivering stunning photos packed with detail.

Suitable for use on virtually any occasion, the E-400 is equipped with a great balance of manual control for creativity and automatic options for ease of use. A total of 31 special shooting modes have been included for completely automatic operation in situations as diverse as Fireworks, Landscapes, Macro, and Sunsets. A variety of colour modes are also on hand, as are special Black&White filters that can be applied to photos to improve black and white portraits and landscapes.

As the design of the E-400 is based on the Four Thirds Standard, users will have access to a multitude of accessories and lenses designed specifically for digital photography, from both Olympus and various other manufacturers. Timed to coincide with the launch of the E-400, Olympus is also introducing two new ultra-compact ZUIKO DIGITAL lenses: the
ED 14-42mm 1:3.5-5.6 (equiv. to 28-84mm on a 35mm camera), which is perfect for standard use and, for more magnification power, the
ED 40-150mm 1:4.0-5.6 (equiv. to 80-300mm on a 35mm camera).

The Olympus E-400 is living proof that D-SLR quality and versatility can go hand-in-hand with compactness and ease of use. This new 10.0 million pixel wonder will be available from Olympus E-System stockists from November 2006.

The Olympus E-400 digital SLR – main features:

  • World’s smallest and lightest D-SLR*
  • 10 million pixels
  • 6.4cm/2.5” LCD
  • Supersonic Wave Filter for dust protection
  • Dual memory card slots (for xD-Picture Card and CompactFlash)
  • 31 shooting modes (incl. 5 exposure, 7 creative & 19 scene modes)
  • Built-in pop-up flash (GN 10)
  • 3fps with up to five images in RAW buffer
  • One touch white balance
  • TruePic TURBO image processor
  • AF-lock functionality
  • Depth of field preview function
  • Improved 49 segment digital ESP and spot metering
  • Exposure Bracketing function
  • Large beginners and advanced info screen
  • Detailed playback info screen with histogram
  • Exceptional ease of use with intuitive GUI and buttons that provide immediate access to frequently used features
  • JPEG & RAW recording
  • Based on Four Thirds Standard
  • Underwater Case available (PT-E03) waterproof to 40m

New ultra-compact lenses – main features**:

ZUIKO DIGITAL ED 14-42mm (28-84mm) 1:3.5-5.6

  • Close focusing distance of 25cm
  • ED element and 2 aspherical elements
  • 65.5x61mm
  • 190g

ZUIKO DIGITAL ED 40-150mm (80-300mm) 1:4.0-5.6

  • Close focusing distance of 90cm
  • ED lens element
  • 65.5x72cm
  • 250g

Olympus E-System lens line-up**:

Top Pro lens range

  • ZUIKO DIGITAL ED 7-14mm (14-28mm) 1:4.0
  • ZUIKO DIGITAL ED 14-35mm (28-70mm) 1:2.0
    (available from 2007)
  • ZUIKO DIGITAL ED 35-100mm (70-200mm) 1:2.0
  • ZUIKO DIGITAL ED 90-250mm (180-500mm) 1:2.8
  • ZUIKO DIGITAL ED 150mm (300mm) 1:2.0
  • ZUIKO DIGITAL ED 300mm (600mm) 1:2.8

Pro lens range

  • ZUIKO DIGITAL 11-22mm (22-44mm) 1:2.8-3.5
  • ZUIKO DIGITAL 14-54mm (28-108mm) 1:2.8-3.5
  • ZUIKO DIGITAL ED 50-200mm (100-400mm) 1:2.8-3.5
  • ZUIKO DIGITAL ED 8mm 1:3.5 Fisheye
  • ZUIKO DIGITAL ED 50mm (100mm) 1:2.0 Macro

Standard lens range

  • NEW!! ZUIKO DIGITAL ED 14-42mm (28-84mm) 1:3.5-5.6
  • ZUIKO DIGITAL 14-45mm (28-90mm) 1:3.5-5.6
  • ZUIKO DIGITAL ED 18-180mm (36-360mm) 1:3.5-6.3
  • ZUIKO DIGITAL 40-150mm (80-300mm) 1:3.5-4.5
  • NEW!! Extra compact ZUIKO DIGITAL ED 40-150mm (80-300mm) 1:4.0-5.6
  • ZUIKO DIGITAL 35mm Macro (70mm) 1:3.5


* As at July 2006
** Figures in brackets show 35mm camera equivalents

 


 

16 September, 2006

© Vincent Oliver 2008 www.photo-i.co.uk
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