Epson EcoTank printers

In News, Printing by Vincent Oliver0 Comments

Epson launches EcoTank, including two years’ worth of ink! 

Save up to 65% on the cost and get hassle-free everyday printing

Epson L355

 2nd October 2014 – EcoTank printers come with enough ink in the box to print up to a massive 4,000 pages in black and 6,500 pages in colour, that’s around two years’ worth of ink1, without needing to change a single ink cartridge. With the L355 and L555, Epson is offering a new way of printing that delivers ultra-low-cost and hassle-free results for home and small office users.

Simon Hanly, product manager, Epson UK, says: “The L555 and L355 are based on technology that has been highly successful in other markets where we have sold over 10 million units in less than four years.  Epson is now responding to customer needs by launching the EcoTank range for western Europe. Complimenting our line-up of existing products, these models are ideal for home and small office customers who want to print everyday documents, such as recipes, homework, emails and maps, and for whom price and convenience are key factors. With two years’ worth of ink included1, users know where they stand.”

EcoTank printers feature ultra-high-capacity ink tanks that can be refilled using Epson genuine ink easily and efficiently. The printers are set up in three simple steps: fill the ink tanks, turn the printer on and prime the ink system.  When it’s time to refill, affordable, hassle-free ink bottles make the process easy, without the need for cartridges. Drip-free bottle spouts ensure refilling the ink tanks is clean and hassle-free.

 

Epson Ecotanks

Both the L555 and L355 have print, copy and scanning functionality, with the L555 additionally benefitting from fax, a 30-page Automatic Document Feeder and a two-line LCD screen for even easier use. They have Wi-Fi connectivity for easier sharing and positioning around the home, and Epson iPrint compatibility means users can print quickly and easily from smartphone and tablet PCs. This refillable, robust ink tank system also comes with an Epson warranty of one year or 30,000 pages for added peace of mind.

The L555 and L355 are available immediately exclusively at Dixons Carphone (Currys and PC World stores), priced at £329 and £249 respectively. Replacement ink bottles are priced at £7.99.

 

Features L355 L555
Print, copy and scan

Additional fax
30-page ADF

  ♥

Two-line LCD screen for even easier use

Integrated ultra-high-capacity ink tank

Micro Piezo technology

Epson genuine ink

Print up to 4,000 pages in black and 6,500 pages in colour3 for an ultra-low cost per page

Four 70ml Epson genuine ink bottles included

Print speeds of up to 9ppm

Wi-Fi  connectivity

Easy to set up

Print quickly and easily over Wi-Fi from smartphone and tablet PCs with Epson iPrint4

12 month or 30,000 page Epson warranty

1,200dpi scanner resolution

ENERGY STAR-qualified

[1] 2 years’ of ink based upon user’s average monthly print volume (TNS Research –June 2013)

[2] Total savings for printing 4.000 pages in black and 6.500 pages in colour, including hardware price. Comparison made on the Ecotank L355 versus the average cost of the top 10 best-selling models in Western Europe, in the period January-June 2014, as tracked by GfK (excluding trade brands). Printing costs calculated on the proportion of Standard and XL cartridges in the Western European market as tracked by GfK for the same reference period, using average retail prices and ink cartridge yields as communicated by the manufacturer’s websites.

[3] Quoted yields/CPP are extrapolated based on Epson original methodology from the print simulation of Test Patterns provided in ISO/IEC24712. Quoted yields/CPP are NOT based on ISO/IEC24711. Quoted yields/CPP may vary depending on the images that you are printing, the paper type that you are using, the frequency of your prints and environmental conditions such as temperature.

[4] Requires a wireless connection to the internet. For more information, supported languages and devices please visit www.epsonconnect.eu

[5] The average of ESAT from the Office Category Test for B&W simplex, determined in accordance with ISO/IEC24734

View Post

Nikon D750 our view

In My photo-i Blog by Vincent Oliver0 Comments

D750_ambience_1

Every now and then a product captures our imagination by being outstanding in specifications and at a price that is not over the top. Nikon Have done this with their latest camera the D750. A well specified camera that will satisfy both the professional and keen amateur photographer alike.

What I do love about Nikon is that all the lenses from previous models will work on this camera and other current models, albeit you may be limited to using manual mode only. But for video capture, the ability to change aperture and select a focus point is a god send.

Some of the key key features include, full frame capture (FX) and switch-able to the DX capture mode, 24.3 mp sensor. ISO range of 100-12800 which is extendable to 50-51200, this gives you fabulous quality when shooting under low lighting conditions. AF focus using a 51 point AF system which can be configured to 9, 21 or 51 points AF. A tilt rear LCD screen which tilts up to 90′ or down to 76’for easy low or high angle shots. Built in WiFi for quick transfer of photos to smartphone or tablet  (iOS and Android supported)

D750_ambience_3

Nikon were the first company to introduce movie capture on a DSLR with the D90, but didn’t keep up with market trends. But now, perhaps late in the day they are now catching up with movie capture. The D750 can shoot Full HD (1080p) in FX and DX format at 50p/60p although no 24p (movie industry standard) or 4K. The camera takes two SD cards these can be customised to either capture RAW and JPEG stills or movies.

D750_RD_0797_A3

Shot with Nikon D750

The D750 camera is built to similar specifications as the D800/810 so will be a perfect second camera to those models.

The Full Nikon D750 release and specs. can be seen here

Nikon D750

In News by Vincent Oliver0 Comments

Nikon D750

I AM FULL-FRAME FREEDOM

Nikon launches a new FX-format powerhouse: the D750

RRP

Nikon D750 body only: £1799.99 / €2149.00

Nikon D750 body and 24-85mm VR lens: £2249.99 / €2679.00

Sales Start Date: 23rd September 2014

Nikon D750 body and 24-120mm lens: £2349.99 / €2799.00 (Sales Start Date: TBD)

 

 Nikon introduces the fast, versatile, and agile D750. Packed with professional imaging technology and streamlined for compactness, this camera gives photographers the freedom to realise their vision with outstanding flexibility.

Built to upsize your opportunities and downsize your load, the Nikon D750 delivers superb full-frame images regardless of shooting location or conditions. The newly designed FX-format sensor delivers exceptional image quality with cleaner results than ever before at high ISOs. Phenomenally sensitive AF performance, a burst rate of up to 6.5 fps, and Full HD movie recording at 1080/60p combined with the sturdy tilt-screen monitor to enable full freedom of expression. Built-in Wi-Fi makes it simple to share impressive FX-format photos in an instant. Nikon’s Picture Control 2.0 provides exceptional in-camera image processing and optimisation flexibility for still images and videos.

Simon Iddon, Group Product Manager (D-SLR Lenses and Accessories) – Imaging, at Nikon UK says: “The Nikon D750 is a new breed of camera that introduces full-frame photography to new audiences looking for high performance and amazing detail without compromising on convenience or cost.

He adds: “We’re really excited about the potential of the new model; it’s suitable for a wide range of shooting scenarios, from wildlife, to landscapes, to studio set ups and delivers outstanding image quality that can be shared instantly via the WiFi connectivity. Videographers will also be inspired to push the limits of their creativity with the D750, thanks to the impressive broadcast quality movie capability and the flexibility that comes with the tilt-screen for unique perspectives.”

 Freedom to dare

Inspiration knows no limits, and the D750 knows no restrictions. The all-new 24.3-megapixel sensor offers wide dynamic range with clean performance across all sensitivities, delivering images with stunning sharpness and rich tonality. The ISO range of 100–12800 is extendable to 50–51200 (equivalent), and Nikon’s flagship EXPEED 4 image-processing engine ensures image rendering is superb for both stills and video. The flexibility you need to capture elusive or fast-moving subjects is assured thanks to the camera’s newly developed professional Multi-CAM 3500II FX 51-point AF system that is sensitive down to a remarkable -3 EV. Combined with the camera’s shooting speeds of up to 6.5 fps in both FX and DX formats, these capabilities ensure you’re free to lock onto your target and capture uncompromised full-resolution images with incredible precision. In addition, Nikon’s new Group Area AF mode offers fast acquisition and improved background isolation when shooting subjects that are comparatively small and close to a high-contrast or distracting background.

 Free your vision

Equipped with a sturdy tilt-screen monitor and built-in Wi-Fi, the D750 offers photographers superior flexibility. The tilt-screen swings open and rotates up to 90º, or down to 75º, enabling you to shoot photos and movies from unique vantage points with ease. When shooting, this 8.0-cm (3.2-in.), 1229k-dot colour-tune monitor lets you push the colour balance and brightness in any direction to suit your personal workflow preference. The built-in Wi-Fi function means you can upload impressive full-frame photos via a compatible smartphone or tablet, or release the camera remotely via your smart device. Simply download the free Wireless Mobile Utility app to your smart device.1

 

Moviemaking freedom

Harness the speed, power, and agility of the D750 to capture impressive video footage whenever inspiration calls you. Nikon’s D-Movie offers broadcast-quality video in multiple frame formats, recording Full HD (1080p) movies at 50p/60p frame rates with markedly reduced noise, moiré, and false colour. A dedicated movie menu streamlines shooting by letting you store all movie settings in one place. The power aperture can be controlled while recording, and the camera offers clean HDMI out, plus simultaneous capture of full-resolution footage in-camera and on an external recorder. You can configure the ISO settings you want to work with from ISO 100 all the way up to ISO 51200 (equivalent), or fix the maximum Auto ISO range from ISO 200 upwards when shooting in M mode. Nikon’s 3D noise reduction reduces random noise, distortion, and flicker when filming at high sensitivities. Zebra mode shows you on the camera monitor exactly where highlights are blown. Superior audio control improves sound recording and offers greater overall flexibility: a stereo microphone input and an audio out let you fine-tune audio levels in isolation both before and during recording; you can select the sound range (wide/voice); and wind noise can be reduced when recording with the built-in microphone.

 Full-frame portability

Superior ergonomics, a lightweight weather-sealed monocoque structure, and an energy-saving design ensure that the D750 offers true full-frame freedom. The deep grip enables a secure hold on the camera no matter what size your hands are, and makes it easier to hold the camera comfortably for long periods of time without tiring. The Kevlar/carbon fiber–composite shutter unit is tested to 150,000 releases, and you can capture up to 1,230 still images and up to 55 minutes of movie footage2 on a single charge of the ultra-compact and lightweight Li-ion rechargeable EN-EL15 battery.

 

Creative flexibility

When inspiration strikes, the D750 is fully equipped to support your ideas. Whether shooting stills or video, Nikon’s newly introduced second-generation Picture Control System provides invaluable tools for before and after the shoot by offering total control over sharpening, contrast, brightness, hue, clarity, and saturation. For the ultimate freedom in post-production, the new Flat setting will retain all the details and preserve rich tonal information in both highlights and shadows, while the new Clarity setting lets you precisely adjust contrast and differentiate fine structures. Additional creative capabilities include an in-camera time-lapse function that lets you create time-lapse photography with smooth exposure transitions through simple menu operations.

 

Total Digital Imaging System

Shoot with the D750 and you have the full power of Nikon’s total imaging system to rely on. Draw out the full potential of the D750’s 24.3-MP sensor with the wide range of NIKKOR lenses. With their exceptionally high resolving power, NIKKOR lenses meet the demands of photographers in every field. Also fully compatible with Nikon’s industry-leading Creative Lighting System, the D750 works with a range of versatile Speedlights for creative flash photography on- or off-camera.

 

Summary of key features:

New 24.3-MP FX-format sensor: offers phenomenal image detail and excellent cropping flexibility.

Spectacular light sensitivity: ISO range of 100–12800 is extendable to 50–51200 (equivalent).

Professional AF performance: Multi-CAM 3500IIFX 51-point AF system configurable in 9-point, 21-point, and 51-point coverage settings and sensitive down to -3 EV (ISO 100, 20 °C/68 °F).

Group Area AF mode: fast acquisition and improved background isolation even in challenging lighting conditions.

Sturdy tilt-screen monitor: swings open and tilts up to 90º, and down to 75º.

Built-in Wi-Fi: upload impressive full-frame photos via a compatible smartphone or tablet.1

Up to 6.5 fps burst rate: uncompromised full-resolution images at up to 6.5 fps in both FX and DX formats.

Multi-area D-Movie: Full HD (1080p) movies in FX- and DX-format at 50p/60p. Access ISO 100 up to ISO 51200 (equivalent) while filming, and control shutter speed, aperture, and audio levels, too. A dedicated movie menu lets you store all movie settings in one place.

EXPEED 4: boosts the camera’s overall performance for extraordinary results.

Picture Control 2.0: ease post-production with Flat setting for maximum dynamic range; fine-tune detail with Clarity.

Colour-tune monitor: anti-reflective 8.0-cm (3.2-in.), 1229k-dot RGBW LCD monitor. Push the colour balance and brightness in any direction.

Energy-saving design: shoot longer on a single charge of the EN-EL15 battery.

Full-frame portability: superior ergonomics and a lightweight, weather-sealed monocoque camera body combine to offer true full-frame freedom.

Creative modes: High Dynamic Range, in-camera time-lapse function, effects with Special effects and Scene modes, as well as unlimited continuous shooting.

Storage media: two SD card slots enable a smooth shooting experience. Both card slots are compatible with high-capacity SDXC and UHS-I cards.

Remote operation: to take further control over wireless shooting, use the WR-R10 Wireless Transceiver and the WR-T10 Wireless Transmitter, or control your camera settings with the WR-1 Wireless Remote Controller. To connect to Ethernet and wireless LAN, use the optional UT-1 Data Transmitter together with the WT-5 Wireless Transmitter.

 

FOOTNOTE:

  1. The Wireless Mobile Utility is compatible with iOS™ and Android™ smart devices, and can be downloaded to your smart device for free from Google Play™ and the Apple App Store™. Android, Google, Google Play, YouTube, and other marks are trademarks of Google Inc.
  2. Based on CIPA standards.

 

New Nikon D810

In HDSLR, News by Vincent Oliver0 Comments

 

Nikon-D810

I AM A Modern Masterpiece

Introducing Nikon’s new high-resolution master: the astonishingly versatile D810

 

London, UK, 26th June 2014 Nikon today introduces the D810, the new high-resolution master that’s ready for anything. From delicate textures to high-speed movement, this astonishingly versatile 36.3-megapixel camera will exceed every expectation..

Offering incomparable image quality, high-speed performance, and Full HD video flexibility, the completely redesigned D810 surpasses its predecessor to deliver a new benchmark for high-resolution shooting. Its all-new FX-format sensor, ultra-wide ISO range, and EXPEED 4 image processor deliver unprecedented sharpness, impressive tonality, and reduced noise across all sensitivities. Flagship AF performance, a burst rate of up to 7 fps, and Full HD movie recording at 1080/60p enable any scene to be captured with rigorous precision, and Nikon’s Picture Control 2.0 provides exceptional in-camera image processing and optimisation flexibility. In the studio or on location, this is the ultimate imaging machine for serious photographers who want to realise their vision in exquisite detail.

Simon Iddon, Group Product Manager for D-SLR products at Nikon UK says: “Feedback from professional photographers has been integral to the development of this product, upping the game of high resolution photography.”

He adds: “Significant increases in speed and ISO versatility, along with new features that minimise the camera’s internal vibrations during shooting for incredible stability, make the Nikon D810 the ultimate tool for visionary photographers working across a broad range of genres.”

High-resolution master

Taking creative freedom to a whole new level, the D810 opens up spectacular new possibilities for high-resolution shooting. The camera’s brand new FX-format sensor offers a class-leading count of 36.3 megapixels, and is designed without an optical low-pass filter to deliver the ultimate in image detail in both stills and movies. In a first for a D-SLR, the D810’s ultra-wide native ISO range starts at ISO 64 for cleaner, better-defined images when shooting in bright light, and you can shoot at up to ISO 12800, or extend the range from 32 to 51200 ISO equivalent. Equipped with the same EXPEED 4 image processing engine as used in the flagship D4S, the D810’s overall performance gets a significant boost: image rendering and ISO capability is vastly improved in both stills and video, with sophisticated new algorithms enabling remarkable clarity and enhanced gradation with a tangible sense of depth across the entire sensitivity range.

Nikon D810

High-speed fidelity: fast, powerful, and ready for anything

Engineered to excel in any environment, the D810’s powerful high-speed capabilities deliver exceptional versatility, ensuring you can capture even the quickest, most unpredictable subjects in a big way. Faster continuous shooting speeds and the flagship Multi-CAM 3500FX 51-point AF system enable precise, uncompromised full-resolution images at up to 5 fps, plus the camera can shoot 15.3-MP images at up to 7 fps in DX crop mode. Nikon’s new Group Area AF mode offers fast acquisition and improved background isolation when shooting subjects that are comparatively small and close to a high-contrast or distracting background. A new shutter/mirror box mechanism reduces image shake for a steady viewfinder image with minimal blackout during high-speed shooting, and you can activate the new electronic front-curtain shutter to minimise internal vibrations and reduce the risk of micro-blur in subtle details. For faster image transfer and smoother post-production, Nikon’s RAW Size S file format delivers richly graded 12-bit uncompressed Nikon NEF files.

D810_top

Cinematic movie-making freedom

Shooting movie footage on a camera as powerful as the Nikon D810 is an enriching and liberating experience. A powerful and flexible tool that will satisfy even the most demanding cinematographers, the D810 records Full HD (1080p) movies at 50p/60p frame rates with markedly reduced noise, moiré, and false colour. The camera offers FX and DX sensor crop formats as well as clean HDMI out, plus simultaneous capture of full-resolution footage in-camera and on an external recorder. You can set sensitivity from ISO 64 all the way up to ISO 51200 equivalent in M mode, and the auto ISO function lets you configure the maximum ISO settings you want to work with. Nikon’s 3D noise reduction reduces random noise, distortion, and flicker when filming at high sensitivities. Zebra mode shows you on the camera monitor exactly where highlights are blown. Superior audio control improves sound recording and offers greater overall flexibility: a stereo microphone input and an audio out let you fine-tune audio levels in isolation both before and during recording, you can select the sound range (wide/voice), and wind noise can be reduced when recording with the built-in microphone.

Creative flexibility

No matter which kind of photography you focus on, the D810 will perfectly realise your creative vision. Whether shooting stills or video, Nikon’s newly introduced second-generation Picture Control System provides invaluable tools for before and after the shoot by offering total control over sharpening, contrast, brightness, hue, clarity, and saturation. For the ultimate freedom in post-production, the new Flat setting will retain all the details and preserve rich tonal information in both highlights and shadows; the new Clarity setting lets you precisely adjust contrast and differentiate fine structures. When shooting, the camera’s 8.0-cm (3.2-in.), 1229k-dot colour-tune monitorlets you push the colour balance and brightness in any direction to suit your personal workflow preference. The new Live View split-screen zoom makes it possible to check levelling and sharpness with complete precision and is ideal for architectural or product shot photography. Additional creative capabilities include unlimited continuous shooting that lets you capture countless JPEGs and produce spectacular light-trail photography.

D810_Slot_CF_SD

Total Digital Imaging System

Augmenting the D810’s spectacular imaging potential is the full power of Nikon’s total imaging system. The highest calibre optics are vital for such a high-megapixel camera and Nikon’s wide range of NIKKOR lenses will draw out the full potential of the D810’s 36.3-megapixel sensor with ease. With their exceptionally high resolving power, NIKKOR lenses meet the demands of photographers in every field. Also fully compatible with Nikon’s industry-leading Creative Lighting System, the D810 works with a range of versatile Nikon Speedlights for creative flash photography on- or off-camera.

Summary of key features:

New 36.3-MP FX-format sensor: offers the ultimate in image detail and excellent cropping flexibility.

Ultra-wide light sensitivity: ISO range of 64–12800, extendable from 32–51200 ISO equivalent.

Up to 7 fps burst rate: uncompromised full-resolution images at up to 5 fps. 15.3-MP images at up to 7 fps in DX crop mode.

EXPEED 4: boosts the camera’s overall performance to a whole new level.

Flagship AF performance: Multi-CAM 3500FX 51-point AF system configurable in 9-point, 21-point, and 51-point coverage settings and sensitive down to -2 EV (ISO 100, 20 °C/68 °F).

Group Area AF mode: fast acquisition and improved background isolation even in challenging lighting conditions.

Multi-area D-Movie: Full HD (1080p) movies in FX- and DX-format at 50p/60p. Access the full light sensitivity range, from ISO 64, while filming, and control shutter speed, aperture, and audio levels, too.

RAW Size S: delivers richly graded 12-bit uncompressed Nikon NEF files that enable faster image transfer and smoother post-production.

Picture Control 2.0: ease post-production with Flat setting for maximum dynamic range; fine-adjust detail with Clarity.

Ultra-sharp: new shutter/mirror box architecture and electronic front-curtain features ensure the sharpest possible results.

Colour-tune monitor: anti-reflective 8.0-cm (3.2-in.), 1229k-dot RGBW LCD monitor. Push the colour balance and brightness in any direction.

Live View split-screen zoom: check levelling and sharpness with complete precision. Accessed via the camera’s ‘i’ button.

Fast durable shutter: Kevlar/carbon fibre-composite shutter unit with 52 ms shutter lag, standard life cycle rating of 200,000 releases, and a shutter speed of 1/8000 to 30 s, with flash synchronization at up to 1/250 s.

Unlimited continuous shooting: capture countless JPEGs and produce spectacular light-trail photography.

High-capacity EL-15a battery: ultra-compact and lightweight lithium-ion rechargeable battery with a capacity of 1900 mAh (7.0V). Capture up to 1,200 still images1 on a single charge.

Storage media: two card slots for a smooth shooting experience. One CF card slot for high-speed UDMA 7 cards, and one SD card slot for high-speed, high-capacity SDXC and UHS-I cards.

Durable magnesium alloy body: extensive weather and dust sealing ensure the D810 is moisture and dust resistant.

Wired and wireless connection: supports Ethernet and wireless LAN. Toconnect, use the optional UT-1 Data Transmitter together with the WT-5 Wireless Transmitter.

RRP and Sales Start Date

Body Only: £2699.99 / €3229.00

Sales start date: 17th July 2014

LYTRO LIGHT FIELD CAMERA

In News by Vincent Oliver1 Comment

LYTRO UNVEILS WORLD’S FIRST LIGHT FIELD CAMERALytro AND SOFTWARE PLATFORM DESIGNED FOR CREATIVE PIONEERS

 Available for Pre-Order Today at Lytro.com

 

  • LYTRO ILLUM creates “living pictures” by bringing the power of 3D computer graphics to photography and enabling new avenues for visual storytelling
  • Customized sensor and Lytro-designed lens deliver previously impossible optical performance
  • Powerful software platform enables revolutionary interactive experience

London, UK – (April 22, 2014) – Lytro, Inc. revealed today its powerful vision for the future of photography with the unveiling of LYTRO ILLUM, a light field camera and software platform designed to redefine the way we portray the world around us. Built to harness the full power of the light field, the professional-grade LYTRO ILLUM will give photographers a new medium capable of capturing visual experiences in their purest form — not as a static cross-section of reality but an authentic, interactive window into their world.

The camera paves the way for an immersive brand of storytelling in which images can be brought to life in multiple dimensions through Light Field Photography — a transformative new category that empowers artistic creation and expression beyond what is possible in the 2D world of digital and film. In capturing the color, intensity and direction of every light ray flowing into the camera, LYTRO ILLUM provides a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas.

“With LYTRO ILLUM, creative pioneers — ranging from artistic amateurs to experienced professionals — will tap into a new wave of graphical storytelling. Now artist and audience alike can share an equally intimate connection with the imagery, and, in a sense, jointly participate in the magic of its creation,” said Lytro CEO Jason Rosenthal. “By combining a novel hardware array with tremendous computational horsepower, this camera opens up unprecedented possibilities to push the boundaries of creativity beyond the limits inherent in digital or film photography.”

Lytro-002

To enable such rich, layered compositions, LYTRO ILLUM delivers unparalleled optical versatility by merging custom-built hardware with a powerful software platform. The camera offers a 40-megaray light field sensor, 8x optical zoom range, constant f/2.0 aperture and a high-speed shutter capable of freezing motion under a wide variety of conditions. After image capture, the innovative software platform empowers photographers to adjust aspects of images that were previously fixed, such as focus, tilt, perspective shift and depth of field, which allows the photographer to create images that will resonate for the viewer not just in one dimension, but in every dimension.

“My photography style pushes me to look for ways to tell a more compelling story with every image. LYTRO ILLUM gave me that ability by incorporating an interactive element that captures different visual touch points at every depth,” said Kyle Thompson, a Chicago-based photographer known for his surreal conceptual style and one of the early users of the camera. “With LYTRO ILLUM, I’ve been able to make a multi-dimensional image with more perspectives to explore.”

LYTRO ILLUM’s totally unique photographic experience reflects the technological revolution around virtual reality and 3D graphics as powerful new storytelling formats in the Digital Age. In the hands of creative pioneers, the camera is a catalyst for a transformational shift in which the world will increasingly look for opportunities to craft a more immersive artistic experience.

 

“Light Field Photography is following the classic pattern for a transformational concept,” said Lytro founder Dr. Ren Ng. “The original Lytro camera, which launched in 2012, introduced an entirely new era in photography. LYTRO ILLUM will advance this movement to a new level. We are very excited by the potential of this camera to ignite a photography revolution on the magnitude of the transformation from film to digital.”

Lytro-001

In addition to enabling post-capture image adjustments, LYTRO ILLUM’s proprietary software platform enables users to view images in 3D, build custom animations, export images into common formats like JPEG and share to the Web or mobile devices. LYTRO ILLUM’s workflow is also compatible with existing photo-editing suites like Adobe’s Photoshop and Lightroom software and Apple’s Aperture software, allowing creative pioneers to use the tools they already know and love.

LYTRO ILLUM Availability

The LYTRO ILLUM camera will ship starting July 2014 for a retail price of $1,599.

As part of the launch, Lytro is offering a variety of exclusive opportunities to those who pre-order the camera before July 15. In addition to receiving a specially-engraved LYTRO ILLUM for a special introductory price of $1,499 and an extended two-year warranty, they’ll be eligible to join an inner circle of Lytro users with insider access to product development insight and support. Even after the product ships, this nucleus of early adopters will continue to receive ground-floor insight and training from the Lytro team, with opportunities to contribute to exclusive developmental projects.

As part of their status as early adopters, individuals who pre-order will have the opportunity to submit their own photo series to earn a spot in the Ultimate Lytro Photo Experience — a once-in-a-lifetime trip to shoot alongside a prominent photographer on an all-expense paid photo shoot. The Lytro team and this pro photographer partner will be on hand to provide high-caliber, hands-on training and practice for getting the most out of LYTRO ILLUM. As the larger photography community gets acquainted with this new style of digital art, these early adopters will have an inside edge on techniques for producing cutting-edge Light Field Photography.

For more information about LYTRO ILLUM, please visit Lytro.com/camera. For a demonstration of interactive living pictures, visit the Lytro Picture Gallery here.

 LYTRO ILLUM Technical specs

Camera

  • Custom-designed 40-megaray light field sensor
  • 8x optical zoom lens (30mm-250mm equivalent)
  • Constant f/2.0 aperture across the entire zoom range
  • 1/4000 of a second high-speed shutter
  • Extreme close-focus macro capability
  • Combination of tactile-controls and smartphone-class, articulating touchscreen
  • Dimensions: 86mm x 145mm x 166mm; 940 grams
  • Hot shoe supports all leading flashes

Software Platform

  • Integrated workflow with leading photo software from Adobe and Apple
  • Interactive depth feedback display
  • Virtual camera controls in post-processing, including aperture focus and perspective adjustments and physically accurate tilt control
  • Instantly displays 3D photos on 3D-capable devices
  • Integrated sharing to leading social networks including Facebook, Twitter, Pinterest, and Google+
  • Library of drag-and-drop cinematic animations, including pan, zoom, focus, perspective shift
  • Workflow is compatible with existing photo-editing suites like Adobe’s Photoshop and Lightroom software and Apple’s Aperture software

About Lytro

 Lytro is reinventing photography by combining a novel hardware array with cutting-edge computational graphics to capture a more complete and immersive picture of the world in three dimensions. Lytro is the first company to bring an entirely new category, Light Field Photography, to the consumer and professional markets by transforming the camera into a powerful computational photography platform that fundamentally captures a richer set of image data compared to conventional digital or film cameras. Founder and Executive Chairman Dr. Ren Ng, whose Ph.D. research on Light Field Photography won Stanford University’s prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006. For additional information, visit Lytro.com.

Nikon D4s announced

In News by Vincent Oliver0 Comments

I AM FULL THROTTLE

The ultimate imaging machine has advanced: Nikon introduces its new FX-format flagship, the D4S

 D4sRRPs

Body only: £5,199.99 / €6,199.00

Sales start date: 6th March 2014

London, UK, 25th February 2014    Nikon today announces the D4S, a new 16.2 megapixel FX-format flagship camera built to keep professionals ahead of the game.

The ultimate imaging machine has advanced: as the successor to Nikon’s acclaimed D4, everything about the D4S powers exceptional images at exceptional speed. An expanded ISO range and EXPEED 4 image processing take low light photography to another level, making the D4S a master of the dark as well as the light. Advances to AF performance offer improved acquisition and tracking at 11 fps, plus much finer control over the AF area with the new Group Area AF mode. Nikon’s RAW Size S file format accelerates image transfer onto networks and a Gigabit 100/1000TX Ethernet port enables ultra-fast connection.

 Hiro Sebata, Professional Product Manager at Nikon UK, comments: The Nikon D4S follows the success of the D4 and brings with it a new level of performance designed to meet the needs of the most demanding photographers.”

He adds: “Nikon engineers have taken on board valuable feedback from professional users in order to implement a wealth of improvements that will make all the difference to professionals working in the intensely competitive fields of sports, press, and nature photography. Equipped to power ahead in the most challenging environments, the D4S ensures serious photographers stay ahead of the game.”

Built upon success 

Moving beyond the limits its predecessor was built to push, the D4S blazes a new trail for high-speed professional image making. The camera’s revamped sensor offers the ultimate image quality, and the expanded ISO range of 100–25600 is extendable up to an industry-leading 409600 (equivalent). Nikon’s new EXPEED 4 image processing engine boosts the camera’s overall performance to a whole new level, vastly improving image rendering and ISO performance. A true master of the dark as well as of the light,sophisticated localised noise reduction, edge sharpening and tone control ensure the D4S delivers outstanding results in the kind of ‘dirty’ low light conditions many sports and news photographers are confronted with. The burst rate of 11 fps is not compromised by ISO settings or lens choice, and details are rendered sharp and exceptionally well defined even when Noise Reduction filtering is applied.  As with the D4, the D4S is built to sustain peak performance in the most demanding environmental conditions imaginable.The camera is protected by a tough weather-sealed full metal body and features subtle details that make all the difference to handling: changes to button layout and re-shaped control buttons improve operation in damp conditions whilst the re-contoured design and smoother grip make it easier to hold out in the field…

Full throttle: stop at nothing

Everything about the D4S is built around the need for speed. In a world where the speed of transmission and networking has become as important as megapixels and ISO settings, the D4S delivers on every count. The frame-per-second with autofocus tracking has increased from 10 fps to 11 fps, making the D4S the fastest autofocus D-SLR-camera in Nikon’s history. The cameraimplements a Gigabit 100/1000TX Ethernet port and offers a new RAW Size S option for accelerated image transfer. When milliseconds matter, the shutter’s 42 ms lag can gain you the critical edge, taking pictures in less than the blink of an eye; and a completely new shutter and mirror mechanism reduces mirror bounce, delivering a stable viewfinder image with minimal viewfinder blackout when shooting at high speed.

 Bettering the best: AF advances

The D4S takes the class-leading accuracy and usability of Nikon’s renowned 51-point AF system and advances it further. In addition to improved lock-on, expanded ‘Store by orientation’, and new options for AF mode restrictions, the D4S boasts a brand new Group Area AF mode. Designed to allow much finer control over the size of the autofocus area, Group Area AF constantly monitors five different AF fields, which can be shifted across the 51-point array as composition demands. Shooting in this mode enables fast moving subjects to be tracked with phenomenal precision over long distances, and greatly improves acquisition and background isolation when shooting subjects that are comparatively small and close to a high-contrast or distracting background. As with the D4, the AF system inside the D4S is configurable in 9-point, 21-point and 51-point coverage settings and sensitive down to -2 EV (ISO 100, 20°C/68°F).

 Multi-area D-Movie evolves

For moviemaking in diverse conditions, the D4S offers broadcast-quality video in multiple frame formats and boasts a range of operational enhancements that allow more control over footage while filming and improve sound recording. D-movies are now possible at 50p/60p, and photographers can set sensitivity and select maximum ISO in M mode, plus select the sensor crop format, control power aperture, and fix shutter speed. In addition, Nikon’s 3D noise reduction reduces random noise and noise flicker when filming at high sensitivities. As with the D4, the D4S offers three sensor crop formats, FX, DX, and native crop (approximately 2.7x) and uncompressed full-resolution HDMI output to external devices. You can simultaneously record full resolution HD movies in-camera and with an external recorder via HDMI (an HDMI cable clip is provided with the camera for a secure connection). Sound recording has improved thanks to more options for audio control, including the option to select the sound range (wide/voice), and reduce wind noise when recording with the built-in microphone.

Summary of key features:

 Revamped 16.2-MP FX-format sensor: offers the ultimate in image quality and excellent cropping flexibility.

Phenomenal light sensitivity: ISO range of 100–25600 is extendable up to an industry-leading 409600 (equivalent).

11 FPS with AF: 11 fps in FX format with AE/AF superior to the D4.

EXPEED 4: boosts the camera’s overall performance to a whole new level.

Multi-CAM3500FX 51-point AF system configurable in 9-point, 21-point and 51-point coverage settings and sensitive down to -2 EV (ISO 100, 20°C/68°F).

AF advances: improved lock-on, new options for AF mode restrictions, plus the new Group Area AF mode.

Multi-area D-Movie: Full HD (1080p) movies in FX- and DX-format at 60p/50p/30p/ 25p/24p frame rates. Offers three sensor crop formats FX, DX and native crop (approximately 2.7x) and clean HDMI-out. Access the ISO range from ISO 200 up and control shutter speed, aperture and audio levels while filming. Nikon’s 3D noise reduction reduces random noise, and the camera offers sophisticated options for audio control.

Tough in the field: weather-sealed full metal body.

Fast track: Gigabit 100/1000TX Ethernet port and RAW Size S file format for accelerated image transfer. Compatible with Nikon’s WT-5 Wireless Transmitter.

Colour adjustable monitor: anti-reflective 8 cm (3.2-in.), 921k-dot LCD monitor that lets you push the colour balance and brightness in any direction.

Fast durable shutter: Kevlar/carbon fibre-composite shutter unit with 42 ms shutter lag, standard life cycle rating of 400,000 releases and a shutter speed of 1/8000 to 30s, with flash synchronization at up to 1/250 sec. A new shutter and mirror mechanism delivers a stable viewfinder image with minimal blackout during high-speed shooting.

Spot White Balance metering: easily acquire manual, pre-set White Balance data based on the selected area within the frame: the size of the area acquired can be retained even when the image is enlarged, and consecutive data acquisition is possible.

High-capacity EL-18a battery: ultra-compact and lightweight lithium-Ion rechargeable battery with a capacity of 2500 mAh (10.8V).

Storage media: two card slots—one for high-speed CF (UDMA 7) cards, and one for high-speed, high-capacity XQD cards.

Happy Birthday Apple!

In News, Video by Vincent Oliver0 Comments

Happy Birthday Apple. The entire video above was shot on the 24th January in 15 different locations worldwide using iPhone 5s. Over 70 hours of video was captured by videographers on 100 iPhones. The individual videos were sent over the internet to LA for editing by a team of 21 editors. The final result is a spectacular 1.28 minute video.